Electronic Arts has crossed Need for Speed: The Run with Sports Illustrated Swimsuit Models. They’ve made digital representations of swimsuit models Irina Shayk and Chrissy Teigen for you to battle against as you race from one end of the United States to the other. They’ve also seemed to replace the beloved football phone as you can get “The Making of Need for Speed: The Run” DVD, a six month all access subscription to Sports Illustrated (SI) and a copy of Need for Speed: The Run game for either Xbox 360 or PlayStation 3 all for $49.95. Sports Illustrated will also be seen by gamers who play Need for Speed: The Run as they’ll be featured on the billboards during all the in game action. Check out the 2 screenshots of the lovely ladies in digital form and the full press release after the jump.
Source Link: Need For Speed Website
EA PUTS SPORTS ILLUSTRATED SWIMSUIT MODELS BEHIND THE WHEEL IN NEED FOR SPEED THE RUN
Guildford, UK. – September 27, 2011 – Electronic Arts Inc. (NASDAQ: ERTS) and Sports Illustrated today announced details of an exclusive marketing partnership between the internationally renowned Need for Speed™ and Swimsuit franchises bringing together the worlds of fashion, video games, cars and beauty in a first-of-its-kind partnership. The deal will see 2011 SI Swimsuit Cover model Irina Shayk and popular Swimsuit model Chrissy Teigen play guest starring roles* in one of this holiday’s most anticipated releases, Need for Speed™ The Run. The action-packed racing game takes players on a heart-pounding cross-country race from San Francisco to New York. In addition, the partnership powers a new SI subscription bundled offer featuring Need for Speed The Run assets and both EA and SI will execute significant cross-promotion across in-game, TV and social media.
“We’re thrilled to be working with Sports Illustrated to deliver the biggest, fastest, and sexiest entertainment event of the holiday with Need for Speed The Run,” said Steve Seabolt, Vice President of Global Brand Partnerships at EA. “With a global reach and a quality standard that’s comparable to what we achieve in our games, Sports Illustrated makes the perfect partner. Gamers, racers and Sports Illustrated Swimsuit aficionados alike will love seeing Irina and Chrissy transform from the physical to the digital world, playing lifelong friends competing in a heart-pounding race from San Francisco to New York.”
Irina Shayk, cover model of the 2011 SI Swimsuitand Chrissy Teigen, a feature model in the 2011 issue, star as best friends and rival racers competing against Jack, the protagonist and “man on the run” in Need for Speed The Run. As part of the partnership, Sports Illustrated and Electronic Arts are producing “The Making of Need for Speed The Run” DVD which will be included in a Sports Illustrated subscription offer whereby new subscribers will receive a six month All Access subscription to SI, Need for Speed The Run video game** and the DVD (for $49.95). Additional marketing extensions will also include commercial promotions for the offer and Sports Illustrated will have promotional billboards in the game, which will be used to promote the Sports Illustrated “All Access” Subscription offer as well as SI’s Sportsman of the Year and Swimsuit franchises.
“There are only a few companies that deliver upon the promise of excitement and innovation with every new product launch and EA stands at the top of that list. This is why it is very exciting that SI Swimsuit will be part of the latest edition of the Need for Speed franchise,” said Frank Wall, Vice President and Publisher of Sports Illustrated. “I’m sure that the millions Swimsuit fans will be excited to see Irina and Chrissy behind the wheel and millions more will be introduced to franchise in a fun and unexpected way.”
Developed by Black Box , an Electronic Arts studio , Need for Speed The Run will be available November 17 in Europe for the Xbox 360® videogame and entertainment system, PlayStation®3 computer entertainment system, PC, Wii™ and Nintendo 3DS™. For more information on Need for Speed, visit http://www.needforspeed.com or become a fan on Facebook at http://www.facebook.com/needforspeed and follow us on Twitter http://www.twitter.com/needforspeed.
- Characters will only be available in the Xbox 360, PlayStation 3 and PC versions
** Xbox 360 and PlayStation 3 versions only
