Considering how many gamers are left out in the cold because of weird region distribution issues it’s good to hear this. Namco Bandai has freshened up the ink on it’s previous contract and will continue to distribute Codemasters great games such as the hotly anticipated GRID 2 throughout the United Kingdom, Ireland, France, Germany, Russia, Italy, Spain, Portugal, Greece, Austria, Switzerland and parts of Eastern Europe, the entire Benelux and Nordic regions, plus Australia and New Zealand. So if you love some racing action in one of these territories fear not Namco Bandai is bringing the goods to you!
Source Link: http://www.gridgame.com
PRESS RELEASE
NAMCO BANDAI GAMES EXPANDS EUROPEAN DISTRIBUTION AGREEMENT WITH CODEMASTERS® ON 2013 LINEUP IN EVERY KEY TERRITORY OF EUROPE INCLUDING UNITED KINGDOM AND IRELAND
NAMCO BANDAI Games will distribute Major Forthcoming Codemasters Titles Including GRID 2TM, t he long-awaited sequel of the critically acclaimed Race Driver: GRIDTM, available in 2013 on Play Station®3, Xbox 360® and PC
PARIS, FRANCE – 11 February 2013 – NAMCO BANDAI Games Europe S.A.S., one of the video game industry’s leading distribution, marketing and sales companies, today announced the signing of a new agreement to continue its distribution of major titles from global video game developer and publisher Codemasters® across continental Europe and Australasia.
Expanding the partnership established in 2010, the agreement will see NAMCO BANDAI distribute GRID 2™, the much anticipated sequel to the acclaimed BAFTA award-winning title, in every key territory of continental Europe, including United Kingdom, Ireland, France, Germany, Russia, Italy, Spain, Portugal, Greece, Austria, Switzerland and parts of Eastern Europe, the entire Benelux and Nordic regions, plus Australia and New Zealand. In addition to GRID 2, the agreement encompasses major forthcoming games to be published by Codemasters on its Codemasters Racing label, including as yet unannounced titles.
“Our partnership with Codemasters started a few years ago with a few number of territories. Throughout the years, we have built a trustworthy relationship leading us to add key countries every year in our partnership. Today we are taking a new step by adding the United Kingdom and Ireland to our distribution agreement offering Codemasters the full potential of our network but also support in marketing and communication” said Alberto González Lorca, VP Third Parties, NAMCO BANDAI Games Europe.
“As the dynamics of interactive entertainment change and evolve, then the shift to collaborative support via structured agile partnerships, which extend cost efficiencies and provide for stronger alliances, is the way forward,” said Rod Cousens, CEO, Codemasters. “We have progressed our relationship with Namco Bandai Partners for more than two years and, during that time, we have expanded territorial reach, which has worked well. We are now able to build on this and further extend our relationship to embrace more countries, including the UK and functions. By working together in this fashion we play to each other’s strengths and are trailblazing an arrangement which is likely to become more prevalent in a borderless industry.”
For more information about NAMCO BANDAI Games and its entire line up, please visit the NAMCO BANDAI Games Europe official website atwww.namcobandaigames.eu. For more details on GRID 2, visitwww.gridgame.com
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