Razer a maker of some very fine mice, keyboards and other PC peripherals puts customers first even when the customer is wrong. It seems a test code made by a third party to test Razer’s website found its way out into the wild. You can probably guess what happens when something like this happens, thousands of orders are placed as people go nuts buying anything and everything is sight, a virtual mod scene.
Normally in these situations, hell, in real situations where an actual coupon code goes viral that’s too good to be true
the standard m.o. from big box corporations is cancel all orders. Sometimes they don’t even tell you why, sometimes they do and it still sucks for cost conscious gamer’s, which is everyone, as gaming is an expensive hobby. However Razer is taking a radically different approach.
Razer is honoring the coupon code, even though it is not an official or sanctioned coupon. No doubt this will cost Razer a lot of no only lost revenue but also a hit to their bottom line. There is one caveat that Razer’s CEO Min-Liang Tan put out, only one unit of each product. So if someone thought they were ordering 100 Razer Deathadder’s, they’ll be seeing a single one show up after they are contacted by Razer to confirm they would still like just one. Razer’s mantra of For Gamers. By Gamers. has definitively been hammered home after how they handled this situation.
Source Link: http://www.razerzone.com/
PRESS RELEASE
Statement regarding unauthorized 90 percent-off discount code for Razer purchases online
The following statement was issued by Min-Liang Tan, Razer co-founder, CEO and creative director, on his FaceBook page:
“A few days ago, a coupon code that provided a discount of 90% off Razer products at our UK Razerzone store went viral and thousands of orders were placed in the space of a couple of hours. This coupon code was NOT authorized nor approved by Razer and was generated by a third party to test our shopping cart (and left in our system unknown to us till now). When we discovered this, we had to shut down our site for a bit until we figured out what was going on.
While we have the option of cancelling the orders legally, we’ve always had a customer comes first policy at Razer and in respect of this incident, we have decided to honor the orders that were placed using the unauthorized code by Razer fans buying single products for their own use. Unfortunately, as the products are being sold well below their cost, it will likely cost us an insane amount of losses to make good on the orders which will really really hurt us as we’re still a small company – that much said, we want to do right by the community. For orders in the multiples of units for a single product, we will still give each an opportunity to purchase one item of each product ordered at the 90% off discount but not for multiple units of the same product. Our focus is on doing the right thing for our fans, the gamers and the community, not for resellers or users to profit from this.
That’s not gaming, that’s not our deal.
So that’s the plan. It’s going to take a few weeks (and up to a few months in certain cases) to get all these orders processed and shipped—a lot of stuff was already back-ordered due to high demand—and we ask that customers please bear with us. We apologize to anyone miffed or confused by this week’s happenings in the U.K., we appreciate everyone’s patience, and we thank all of our customers for their support. Game on…”
About the Razer Group:
Razer™ is the world leader in high-performance gaming hardware, software and systems. Founded in 1998, with its headquarters in Carlsbad, California, the company has offices in nine cities around the globe. Used by the most demanding professional gamers who compete in global tournaments, Razer provides gamers with the most unfair advantage of cutting-edge technology and award-wining design. We live by our motto: For Gamers. By Gamers™.
For more information, please visit http://www.razerzone.com/
